مجلة علوم الإنسان والمجتمع
Volume 12, Numéro 4, Pages 84-101
2023-12-31

Challenges Facing The Application Of The Concept Of Green Marketing



Authors : Guessas Tayeb . Boudrama Mostefa .

Abstract

This paper mainly focuses on the concept of green marketing, its importance and the challenges it faces and its application for organizations that want to go green. It is through the increasing interest of society in the natural environment, the rising problem of environmental pollution, in addition to the seriousness of humanitarian activities that have become a threat to it, organizations have begun to modify its behavior in an attempt to remedy the situation by producing environmentally friendly products, reducing waste and others.

Keywords

Green Marketing ; Green Product ; Green promotion ; Green Distribution ; Green Pricing

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