المجلة الدولية للاتصال الاجتماعي
Volume 11, Numéro 1, Pages 160-173
2024-03-31
Algerian Radio Broadcasting Language Use In The Age Of Digitalization: Realities And Challenges
Authors : Messahel Mohammed . Amar Bekada Horiya .
Abstract
Language practices in Algerian radio broadcasting are underpinned by distinct linguistic attitudes because they are meant for a certain audience, and the choice of language is thus extremely important among radio broadcasters in order to address a clear and simple message. The current research throws light on Algerian radio broadcasters' language, which has its own specific qualifications. It is a simplified version of Arabic that combines conversational terminology with formal linguistic structures. This diversity of la nguage validates Algerian identity; nevertheless, in the age of digital space and new communication technologies, it is now susceptible to transformation and change. Beginning with a discussion of Algeria's radio broadcasting network, the current study attempts to throw light on the Algerian radio broadcasting oral discourse, its uniqueness, and its distinctive relationship with linguistic identity in accordance with modern broadcast media standards. It primarily relies on analyzing some oral texts taken from Ain Temouchent local radio as instances to examine the dynamic relationship that exists between the various varieties and languages that come into contact in today's media domain, as well as how far the cultural integration of the new digital world can affect Algerian linguistic identity.
Keywords
Media, Algerian Radio broadcasting, Language, Digitalization, New Communication Technologies.
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