الآداب و اللغات
Volume 7, Numéro 1, Pages 25-33
2012-06-30
The Multimodal Design Of Efl Textbooks: A Social Semiotic Approach
Authors : Yassine Souryana .
Abstract
Our aim is to show whether and to what extent they adhere to the “visual turn” that is taking place , transforming the current culture into a visual one. As a theoretical framework, we will adopt Social Semiotic Theory that accounts for visual design and provides a toolkit that can deal with multimodality. Specifically, we will look at the different modes of representation to understand multimodal development in three secondary textbooks: Think it Over (1989), Comet (2001), and New Prospects (2006)
Keywords
visual turn- Multimodal Design- EFL- Textbooks
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