مجلة الباحث الاقتصادي - Economics Researcher's Journal -
Volume 10, Numéro 1, Pages 204-222
2023-12-31
The Impact Of Information And Communication Technology (ict) On Creating Competitive Advantage In Saudi Banks: Al Rajhi Bank Case Study
Authors : Ben Amor Atiyet . Otibi Sarra .
Abstract
This study aims to identify the impact of ICT on the creation of competitive advantage in Al Rajhi Bank. The study relied on the analytical descriptive method. As a data collection tool, a questionnaire was used and distributed to Al Rajhi Bank employees in Riyadh. The study sample included 290 employees. The SPSS program was used for data analysis, The results show that ICT has a clear role in creating the competitive advantage in Al Rajhi Bank in its dimensions (quality, delivery, cost, and flexibility). This leads us to the fact that the strength of the competitive advantage stems from ICT, and that there is a direct relationship between ICT and competitive advantage. In the event that the facility uses ICT, it has an increased competitive advantage, the bank must pay attention to ICT and develop it periodically, because of the advantages it achieves for the bank.
Keywords
ICT; Competitive Advantage; Al Rajhi Bank.
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