افاق للعلوم
Volume 8, Numéro 3, Pages 75-86
2023-06-05

Technology Transfer At The Service Of Educational Innovation In The Field Of Advertising Design. (innovative Pedagogical Approaches And Practices).

Authors : Slimen Safa .

Abstract

This article is based on a theoretical and empirical study of technology transfer and its effects on the learning of advertising design within the Institute of fine arts, according to a professional and innovative perspective which spreads over two key axes. The first one consists of studying higher education in the digital age through the attitudes of students, and questioning their ability self-adjust to new pedagogical approaches. As for the second one, it will be devoted to the study of the impact of new digital technologies on educational innovation and students’ motivation through an empirical study of the workshops I have carried out in the Institute of Fine Arts in Nabeul.

Keywords

Internet ; motivation ; innovation ; inspiration ; valorization