دراسات اقتصادية
Volume 4, Numéro 1, Pages 152-175
2017-06-30
Sensory Marketing: A Tool To Update Points Of Sale
الكاتب : Bouatrous Djamel .
الملخص
This paper aims to highlight the role of sensory marketing impacting consumer behavior, like the orientation of many institutions to create the excellence from the competition by manipulating on the consumer’s five senses, and this is by projecting the sensory sides of the products where the consumer starts getting difficulties to choose from signs, tags or shops as long as they are homogeneous and the sensory marketing considered as one of the solutions that proved the effectiveness of several products and shops which we must forget as researchers and Algerian institutions, especially as these marketing practices is getting well spread noticeably.
الكلمات المفتاحية
Sensory marketing, consumer behavior, five senses.
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