مجلة البحوث في العلوم المالية والمحاسبية
Volume 7, Numéro 1, Pages 581-601
2022-06-30

The Bet To Achieve Quality In Banking Information Systems Using Internal Marketing Strategies In The National Bank Of Algeria



Authors : Hadjab Moussa . Mezghiche Abd Alhalim .

Abstract

This research aims to determine the extent to which internal marketing strategies are adopted in Algerian banking institutions as a mechanism of modern management, the extent to which it reflects on the activation and improvement of their information systems quality, and its implications for the performance and competitiveness of Algerian banks.The researchaddresses the most important concepts and elements of the administrative systems and examines the case of one of the most important Algerian banks, the National Bank of Algeria, through a statistical exploratory study depends on a questionnaire directed to the frames of three central agencies: Reghaia, Rouiba, and Boumerdes agencies, leading to identify the relationship between study variables and the testing of their hypotheses.

Keywords

internal marketing strategy ; information system ; modern management mechanisms ; Algerian banking institutions

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

The Impact Of Marketing Information Systems On Improving The Quality Of Banking Services - A Case Study Of The Bank Of Agriculture And Rural Development

Athmani Bachir .  Mahdi Mourad . 
pages 47-72.

دور أدوات التسويق الرقمي في تحسين الأداء التسويقي المصرفي دراسة ميدانية على البنك الوطني الجزائري-عنابة- The Role Of Digital Marketing Tools In Improving Banking Marketing Performance A Field Study On The National Bank Of Algeria -annaba-

لعبيدي سامي .  شاوي شافية . 
ص 69-86.

علاقة وأثر نظم المعلومات (التسويقي والإنتاجي) كآليات لدعم تصميم المنتج في مؤسسة " الحضنة حليب بالمسيلة " The Relationship And Impact Of Information Systems (marketing And Production Information Systems) As Mechanisms To Support Product Design At Hodna Lait In M'sila

هذلي فواز .  شيخ هجيرة . 
ص 753-773.

Formats de citation