مجلة الإقتصاد و المجتمع
Volume 11, Numéro 11, Pages 7-20
2015-09-07
أثر إستراتيجية المنتج على بناء الميزة التنافسية للمنظمات الصناعية الأردنية (دراسة ميدانية عن المنظمات المصنعة لمكيفات الهواء )
الكاتب : غالب مقاطف سيما .
الملخص
The researcher has studies the impact of a competitive advantage and recommending suggestion regarding product strategy which is able to build a competitive advantage on industrial organizations in Jordan which manufacture air conditions. The study attained that there were some product features which have an influence such as the physical and design of the product, other features have a weak to a very weak influence on competitive advantage, and this lead the organization to focus on the features such as reliability, trade mark and the country of origin, which leads the organization to focus on the features which contribute in differentiating it among other organizations in the same industry.
الكلمات المفتاحية
Competitive advantage, characteristics of product, product strategy, industrials organization
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بن عودة مصطفى
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ص 345-364.
بن عودة مصطفى
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ص 336-358.
محمد البستنجي غالب
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ص 1-30.
