مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 15, Numéro 1, Pages 226-237
2022-06-14
Authors : Rais Abdelhak . Bencharif Karima .
Thermal and mineral springs and springs are considered as the core of the tourism in Biskra city, which is one of the most important thermal and medical tourism poles in Algeria, due to its tourism richness and the healing capacity of its waters. Biskra city possesses three thermal springs that exist since the roman era which allowed it to attract many local and foreign investors and tourists. This study aims to explore the medical tourism in the recently established thermal tourism resort Sidi Yahia, in order to examine the adoption of innovative procedures and strategies in the resort. As a matter of fact, the key to revitalize medical tourism lies definitely in good structures and highly competitive new services.
Marketing innovation ; Medical tourism ; Thermal tourism
Bencharif Karima
.
Rais Abdelhak
.
pages 365-386.
Zeghouani Somia
.
Maouche Salima
.
pages 31-40.
سماعيني نعيمة
.
لخضاري نسيمة
.
ص 383-405.
ابو محمد الطاهر احمد محمد علي
.
ابو مصعب موسى محمد يعقوب
.
ابو محمد برعي بابكر محمود
.
ص 51-66.