Aleph
Volume 9, Numéro 1, Pages 483-501
2022-03-08

Enquiring The Linguistic Landscape Of Oran City Centre In An Era Of Globalization



Authors : Nakla Houcine Gherici . Miliani Mohamed .

Abstract

Nowadays, investigating the linguistic landscape of a particular area has become of gigantic importance. It has captured the interest of a number of scholars around the world. In sociolinguistics, this field of study is essentially connected with language policy. This paper attempts to enquire the relationship between these two concepts. Hence, it focuses on the city of Oran because of the high stature it has in Algeria. As far as language use is concerned, this research tries to reveal the similarities and discrepancies between governmental signs and private ones in Oran city centre which is characterized by the density of signboards. In fact, this gives an insight into the language policy implemented by the state and individual practices, i.e. the languages preferred by shop-owners while persuading various customers and passers-by in an era of globalization.

Keywords

Linguistic Landscape ; language diversity ; Algeria ; Oran city centre ; globalization

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