المجلة الأورومتوسطية لاقتصاديات السياحة و الفندقة
Volume 2, Numéro 3, Pages 87-98
2021-02-06

Virtual Tourism As An Option For City Marketing During Of The Coronavirus Pandemic -dubai Case Study-

Authors : Ghorab Soumia . Oum El Khiout Assia .

Abstract

Due to the emerging Coronavirus pandemic, global travel restrictions and closures forced cities and even states. Most of the world's population is switching to at home lifestyle, which has become the only safe solution to preserve an individual's life. This is what negatively affected the tourism sector, which represents one tenth of global GDP. This has made the world’s tourism councils use virtual reality and their modern technological technologies by adopting a virtual tourism approach to marketing their tourist cities. This research paper aims to highlight Dubai’s experience, which is one of the most prominent cities that have used this approach in order of city marketing during of the Corona pandemic and to stay within the map of global tourist cities.

Keywords

Virtual Reality, Virtual tourism, City marketing, Coronavirus pandemic, Dubai.

Sustainable Tourism As A Solution To Mitigate The Negative Impacts Of Tourism: A Case Study Of Dubai

Elmiloudi Souaad .  Fouka Fatima .  Hariri Abdelghani . 
pages 259-278.