Revue des Economies financières bancaires et de management
Volume 9, Numéro 1, Pages 240-253
2020-04-16

Marketing Human Resources



Authors : Metali Leila .

Abstract

The main purpose of this paper is to highlight the concept of Human resource marketing and the role that marketing could play in HR management, as well as presenting the elements of the marketing mix, as well as discussing their application in the workplace. First the role of marketing in HR management is reviewed; then the marketing mix for HR is discussed. We concluded that marketing is essential for human resource management in order to recruit competent employees, which may be source of competitive advantage and thus, achieving organizational goals.

Keywords

Human Resource ; Marketing Mix ; Workplace ; Process ; Physical Evidence

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