مجلة الإستراتيجية والتنمية
Volume 10, Numéro 1, Pages 86-99
2020-01-01
Authors : Amina Benali .
The aim of this study is to design a perceptual map of mobile telephony market in Algeria, according to the dimensions of the mental picture of three brands (MOBILIS, DJEZZY, OOREDOO) . This study is based on the random sample method, where 175 samples distributed to mobile users in BECHAR (South-West of Algeria). This study found that MOBILIS is the most anticipated sign of reliability and satisfaction compared to other competitors. But this brand does not have a high degree of loyalty. While there is a great convergence between the three brands in terms of the price perception and Service expansion .
Brand ; Mental picture ; Perceptual map ; Price perception ; Services expansion
Benomier Yacine
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Sekhri Amar
.
pages 259-268.
Karima Bekouche
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Mohamed Cherfaoui
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Halima Saadia Korichi
.
pages 631-643.
Britel Ahmed Nadir
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Sebane Zoubida
.
pages 118-130.
Azizi Nadir
.
ص 56-79.
Hamdoune Asma
.
Kazi Tani Amal
.
pages 43-70.