مجلة الأعمال الإلكترونية والاقتصاد الرقمي
Volume 2, Numéro 2, Pages 44-51
2024-10-01
The Relationship Impact Of The Design Dimensions Of Website And The Purchasing Behavior
Authors : Mokred Abdallah . Messiliti Nabila .
Abstract
Online purchase counts among modern fast-spreading phenomena; it also dominates a lot of interest and search. This and it comprises miscellaneous activities of research for information, evaluation, choice and Comparison between different goods and services and even purchase. The design factors of e-commerce sites have won a significant captivating share of interest because of the outstanding role it plays in attracting consumers not only for their visit but for the repeated visits and acts of purchase which in fact differ according to the nature of consumers in different countries. It’s for this reason, the design factors of e-commerce sites has become an appropriate tool in the hands of different institutions to enable the e-consumer to realize a variety of advantages. To state but a few such as the possibility of rapid access to a very wide variety of goods and services from all over the world, the purchase of products at lower and substantial price differences in a given time in addition to access to high quality services. In this article, the case of electronic purchasing rates through websites globally will be studied to determine purchasing behaviors towards this type of purchasing for various items and services offered online.
Keywords
e-commerce ; website ; online purchase ; e-consumer
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