مجلة التشريع الاعلامي
Volume 2, Numéro 4, Pages 8-25
2024-09-30

Exploring The Impact Of Social Marketing Campaigns On Water Conservation For Sustainable Development: A Case Study Of Algerian Ministry Of Water Resources Facebook Page



Authors : Sadek Rima . Belkaci Karim .

Abstract

Water scarcity is a pressing global issue that threatens sustainable development. Social marketing campaigns plays a key role in promoting water conservation behaviors. This study examines the impact of social media campaigns on water conservation efforts, using the Algerian Ministry of Water Resources Facebook page as a case study. A content analysis of the Ministry's Facebook posts was conducted to evaluate the messaging and engagement strategies employed. Surveys and interviews with the campaign audience provided insights into their perceptions, attitudes, and behaviors related to water conservation. The results demonstrate the effectiveness of social media in raising awareness, changing attitudes, and encouraging sustainable water usage practices. Key advantages of using social media for government campaigns include the ability to reach large and diverse audiences, foster community involvement, and gather valuable data on public sentiment. The findings highlight the importance of integrating social marketing principles into water conservation strategies to support long-term environmental, social, and economic goals.

Keywords

Ministry of Water Resources ; social marketing ; sustainable development ; water conservation

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