Beam Journal of Economic Studies
Volume 8, Numéro 2, Pages 344-363
2024-09-15
The Effect Of Social Media E-marketing "advantage And Disadvantage "on Consumer Behavior: " Algerian E-consumer Point Of View "
Authors : Zerrouki Nesrine . Merizek Adman .
Abstract
Using social media for marketing “SMM”, companies were capable of reaching their targeted purchasers easily, efficiently and immediately. In addition, the field of social media advertising challenges various obstacles. This research paper discusses the benefits and drawbacks of using social media for marketing today. so This study's main objective was to ascertain how social media marketing affects the buying habits of customers.” CPB “of algerian customer. Through this study, we have discovered that Algerian consumers are open to the idea of shopping on social networking sites, and there is variation in the elements influencing the decision to buy. Aside from influencer recommendations, open discussions on social media can have a significant influence on purchasing decisions.
Keywords
SMM ; customer purchasing attitude ; advantages; disadvantages
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
لقرع أمينة
.
العربي بوعمامة
.
ص 1-15.
حديدي فتيحة
.
بربار نورالدين
.
ص 356-366.
