مجلة الباحث الإقتصادي
Volume 12, Numéro 1, Pages 73-83
2024-06-30
The Importance Of Employing Cgi Technology In Advertising Design, Advantages And Disadvantages
Authors : Abdou Aichouche .
Abstract
This study aimed to identify the significance of employing CGI technology in advertising design, by observing the advantages and disadvantages related to technology, specifying its features, determining the main advertising channels where this technology can be integrated, in addition to highlighting its importance in fulfilling environmental sustainability, supported by examples of the most important advertising campaigns employing this technology. The study reached a set of results, the most notably is the rapid technological changes that have impacted almost all fields have compelled organizations to adopt new methods to convey their promotional messages. Therefore, the adoption of computer-generated imagery technology in advertising campaigns is no longer an option but a fundamental requirement to distinguish their promotional messages amidst the vast clutter of advertisements.
Keywords
Advertising ; CGI ; sustainability ; advertising channels for CGI integration.
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Djellaba Ali
.
Benamara Mansour
.
pages 99-111.
Boutora Fadila
.
Louafi Ala Eddine
.
pages 312-327.
