مجلة دفاتر اقتصادية
Volume 15, Numéro 1, Pages 1-16
2024-05-20
Enunciation Of Mobile Advertising And Determinants Of Customer Satisfaction, Scope And Limits Of Subjective Indicators “case Of Mobile Telephone Operators In Algeria”
Authors : Nait Ibrahim Boussad . Nouala Meriem .
Abstract
In the era of unstable business environment and economic conditions, consumer satisfaction is one of the top concerns of companies; the purpose of this study is to measure consumer satisfaction with mobile advertising offered by telephone operators mobile in Algeria namely Djezzy, Mobilis and Ooredoo, based on well-defined criteria that encompasses the value of this advertising namely credibility, informativeness, irritation and entertainment. The results of the inquiry showed that the consumer is satisfied with the quality of the information contained in the advertisement, however, concerning the credibility, irritation and entertainment of the advertising message, consumers confirm their insatisfaction toward these criteria.
Keywords
Mobile advertising ; customer satisfaction ; subjective indicators
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