La revue de la Communication et du Journalisme
Volume 10, Numéro 2, Pages 19-26
2023-11-02
Social Media And Mass Culture The Culture Of The Cultureless
Authors : Zater مريم .
Abstract
Mass culture is the influence and intellectual guidance of the media of all kinds on public opinion. With the proliferation of electronic communication and the widespread of its use, the means of culture diffusion have become part of everyday life, prompting owners and controllers to pay more attention to leveraging the impact of digital platforms on audiences. Although the level of cultural production originally stems from audiences’ needs, we find that they are required to approve what is displayed.Today's markets are overwhelmed with a commercial popular culture that stems not from the need of the audiences by which it is consumed,but from major intercontinental capitalist companies.advertising specialists work to market this culture, which helps in shaping a collective public mindset that receives the produced without thinking in smooth and misleading ways.
Keywords
: Social media ; Mass culture ; Culture industry ; Digital content ; Media audience
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