دراسات العدد الاقتصادي
Volume 15, Numéro 1, Pages 137-155
2024-01-26
Authors : Rayane Amina .
The objective of this article is to identify the antecedents of customer loyalty according to the attitude-relationship approach. By trying to propose a conceptual model empirically validated on the Algerian mobile phone market, this study tried to integrate attitudinal and relational variables in order to understand loyalty not as a buying behaviour but rather as a relationship taking into account its different facets: perceptive, cognitive and conative.
satisfaction ; trust ; attachment ; brand loyalty ; Aprroach
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Gouacem Narimane
.
Attallah Lahcen
.
pages 884-903.
Bourega Fatma
.
Abdelli Mebarka
.
pages 596-609.