مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 8, Numéro 3, Pages 37-47
2023-10-31
Corporate Identity In The Digital Space Descriptive Analytical Study Of An Enterprise Page Sonatrach On Facebook January 2023
Authors : Moussa Nassima Amira .
Abstract
Through our study, we aim to highlight the institutional identity in the digital space, specifically on the social networking site Facebook, by conducting an analytical and descriptive study of the Sonatrach Foundation page in January 2023, through a description and analysis of the contents published in the mentioned period, to find out the extent to which the institutional identity of Sonatrach emerges as an Algerian institution, and what is the dimensions of this identity, and whether these efforts and communication methods are sufficient to consolidate it among users or followers. As much as the advantages that modern technologies offer to organizations, they also pose many challenges to the organization
Keywords
corporate identity, ; visual identity ; brand, digital space ; voice identity.
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