التكامل الاقتصادي
Volume 11, Numéro 5, Pages 253-266
2023-09-30
Strategic Agility’s Contribution In Crises Facing Organizations: Proposing A Framework To Analyze The Relation Between Strategic Agility And Crises
Authors : Lamairia Noureddine . Debbouche Abdelkader .
Abstract
This study aims to scrutinize strategic agility’s contribution and capabilities in dealing with crises through a framework that highlights their impact whereby the environment is utterly turbulent. It is well-known that strategic agility has a significant role in crisis; therefore, results concluded that it not only contains them as crisis management but also sees them as inevitable. Further, it deals with these expected crises and turns them into growth opportunities. Taking up Qantas and Airbnb as models, it seems that constant preparedness enables strategic agility to be achieved through knowledge and inner as well as outer open-relationships. This helps anticipate crises, empowering units, ease of reallocation, use of resources, diversification of results, and post-crisis reflection and adaptation.
Keywords
Strategic Agility ; Crisis ; Crises Management ; Framework ; Models
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