مجلة نماء للإقتصاد والتجارة
Volume 7, Numéro 1, Pages 264-279
2023-06-30

Analysis Of The Relationship Between Strategic Thinking And Strategic Behaviour And Performance In Small And Medium Entreprises

Authors : Elfour Karima . Reguig Mohamed Khalifa .

Abstract

Through this research, we seek to give different perceptions of each stage of strategy building, addressing a stage where strategic ideas are generated through the strategic thinking process, and addressing the application of the strategy as a stage where strategic actions and behaviors are adopted that reflect the formulated ideas, called the strategic behaviour or action phase, Behavioral Strategy, and at the last stage where performance evaluation is evaluated. The Methode Hypothetico Deductive was used to study aspects related to study variables and the instruments of economics were used through reliance on statistical programs (SPSS). In order to achieve the objectives of the study ,the three dimensions of strategic management were applied on a sample of small and medium entreprises to know the behavior of individuals towards these dimensions and its constituent elements.

Keywords

Strategic Thinking ; Strategic Behavior ; Performance