المجلة الجزائرية لبحوث الإعلام والرأي العام
Volume 6, Numéro 1, Pages 341-356
2023-07-17
The Effectiveness Of Influencers’ Credibility On Digital Media Platforms In Relation To The Intention To Visit Future Saudi Touristic Destinations Among Three Saudi Generations
Authors : Alharbi Kholoud .
Abstract
Abstract This study aims to examine the effectiveness of digital media influencers' credibility in relation to the intention to visit future touristic destinations in Saudi Arabia among three Saudi generations. It applies Ohanian's Source Credibility Model as its theoretical framework within a quantitative methodology. Using a survey which was distributed to a stratified random sample of 384 subjects divided into 3 strata of Saudi generations (X, Y and Z), it concludes that there is a statistical correlation between all three dimensions of an influencer's credibility, on the one hand, and the intention to visit future Saudi touristic destinations, on the other hand.
Keywords
influencer credibility ; destination image ; visit intention ; future Saudi touristic destinations ; Saudi generations
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