مجلة العلوم الانسانية لجامعة أم البواقي
Volume 10, Numéro 1, Pages 101-115
2023-06-15

The Impact Of Marketing Deception On The Purchase Decision - A Sample Of Consumers In The City Of Batna



Authors : Bendilmi Ismail . Bersouli Fouzia .

Abstract

The present study aims to shed light on the impact of marketing deception in its various dimensions on the purchasing decision of the consumer in the city of Batna. Moreover, based on the data that was analyzed by the statistical package SPSS, we found that one of the most important results of the study was to record a significant effect of the dimensions of marketing deception on the purchasing decision of the consumer. Based on the results of the study, a number of recommendations were reached, the most important of which is the need to educate marketers about the dangers of resorting to marketing deception and the need to provide control measures to reduce and prevent it.

Keywords

marketing deception ; product deception ; deception in price ; deception in the promotion ; deception in distribution ; purchasing decision

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