مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 10, Numéro 1, Pages 620-634
2023-06-10
Authors : Dahmani Hadjer . Tadj Meziane .
Effective marketing requires meticulous planning and consistent execution. This is why many businesses use new techniques and tools to stay on top. Hospitals and other healthcare organizations need to understand their audience's needs and requirements in order to effectively market to them. These principles are increasingly vital as hospitals incorporate them into their daily operations. The purpose of this study is to identify the most prevalent beliefs and dominant ideas about healthcare marketing by focusing on the characteristics of hospital marketing: 7P'S of the hospital marketing mix, "Business to Business" or "Business to Consumer", and the triangle of hospital services marketing.
Healthcare Marketing ; Hospital Marketing ; Hospital Mix Marketing ; B2B & B2C ; Triangle of hospital services marketing
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Aissaoui Nasreddine
.
pages 434-447.
Said Houari Amel
.
pages 257-268.
Mordjane Ibtissam
.
Bouzaher Nessrine
.
pages 705-723.