مجلة الاقتصاد والتنمية المستدامة
Volume 6, Numéro 1, Pages 749-762
2023-03-01
Authors : Meslem Hanane . Abbaci Ayoub .
Facing a major growth in social networks use in Algeria, companies are increasingly resorting to digital strategies. Digital storytelling, consisting of relating facts in narrative forms, is one of the communication strategies adopted nowadays, aiming at capturing online consumers. To measure the success of this strategy in terms of appreciation and usefulness, we conducted a quantitative study with a sample of 204 Algerian social network users. The findings led us to the conclusion that digital storytelling could be a valuable approach to build an online communication strategy.
internet users ; digital storytelling ; social networks
العيفة محمد رضا
.
قيطة فاطمة الزهراء
.
ص 521-542.
Benhattab/zitouni Abdelkader/mimouna
.
pages 121-143.
Elaziz Ouarda
.
Sadaoui Merieme
.
pages 48-58.