Revue des Economies financières bancaires et de management
Volume 11, Numéro 2, Pages 98-117
2022-12-28
تحليل واقع التسويق الالكتروني في البنوك الجزائرية خلال الفترة (2021-2022) : دراسة بنك الفلاحة والتنمية الريفية - تيارت -
الكاتب : سيساني ميدون .
الملخص
This study aims to shed light on e-marketing and its importance in economic institutions as a modern tool that allows the optimal use of digital technologies and information to determine the needs of target markets and provide goods and services to customers. According to the applied study in mentioned bank, We found that the value of the regression coefficient amounted to B = (0.574)), which is less than (0.05), and the coefficient of interpretation reached R²= (0.318), meaning that e-marketing has a role in enhancing competitive advantage by (31.8%).
الكلمات المفتاحية
E-marketing ; Competitive advantage ; electronic pricing
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