الرواق
Volume 8, Numéro 2, Pages 916-927
2022-12-28
The Role Of Face Book In E-marketing - Condor Foundation As A Model
Authors : Okba Saida .
Abstract
Our world today knows technological development in all areas of political, social, cultural and economic life, in which internet represents the main indicator; in particular face book as a social network as a popular e-marketing tool enhancing economic development. The main objective of this research is to investigate the role of face-book in e-marketing case study of condor’s products; by investigating the role and the contribution of promotion, rather than facilities offered by Face book to Condor products. For this study, 100 Algerian consumers were reviewed to evaluate their opinion about Condor’s e-marketing activities via face book.
Keywords
Keywords: Face-book ; E-Marketing ; Condor.
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