مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 5, Numéro 3, Pages 67-83
2022-07-15
Authors : Boudiaf Ilyes . Chorfi Moncef .
Abstract: This study aims to measure the differences in marketing performance indicators between telecom operators in Algeria. On the basis of three approaches; the descriptive, inductive and comparative approach, we tried to answer the main question and carry out the empirical study. For data collection, we use a questionnaire of sample of 67 agencies and some short interviews with managers, as well as some reports about telecoms market published by ARPCE. To test the hypothesis, we use the one-way ANOVA test. Finally, we have found that there are no significant differences between telecom operators in developing the marketing performance indicators except the difference between OTA and WTA in Market share and innovation.
Marketing Performance ; Financial Returns ; Market Share ; Customer ; Innovation
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Boudiaf Ilyes
.
pages 731-742.
Boudiaf Ilyes
.
Chorfi Moncef
.
Djadli Samir
.
pages 59-78.
Boudiaf Ilyes
.
Chorfi Moncef
.
pages 302-320.