مجلة دراسات في الاقتصاد وإدارة الأعمال
Volume 4, Numéro 2, Pages 604-623
2021-12-10

The Effect Of Islamic Religiosity On Corporate Social Responsibility And Marketing Ethics: The Case Of Algerian Managers



Authors : Belhadj Tarek .

Abstract

Previous research on the relationship between religion and business ethics have presented mixed conclusions and suggested further clarification. Therefore, this paper examines the relationships between Religiosity, Corporate social responsibility (CSR) and Marketing practices from an ethical based Islamic perspective for Algerian managers. Based on convenience sampling, 41 Algerian companies represented by their managers completed a self-administered questionnaire. The result reveals that Islamic Religiosity is a significant contributor to managers’ ethical marketing practices, as well as to managers’ Islamic CSR orientations. In the same way, Islamic CSR showed a significant relationship with the ethical marketing behaviour of managers.

Keywords

Algeria ; Marketing Ethics ; Corporate Social Responsibility ; Islamic Religiosity

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