مجلة إضافات إقتصادية
Volume 5, Numéro 2, Pages 329-345
2021-09-27

Marketing Ethics And Competitiveness: An Empirical Study Of Small And Medium Sized Firms In Algeria



Authors : Chigara Hadjira . Metali Leila .

Abstract

Abstract: In recent years, business ethics (honesty, responsibility, fairness, respect, transparency, citizenship) have gained great importance in marketing practices, as ethics programs can be profitable and help build long-term marketing relationships. The main purpose of this study is to examine the influence of applying marketing ethics on competitiveness among the small and medium sized enterprises (SMEs) in Algeria. To achieve this goal, a questionnaire was administered to a sample of (431) managers of SMEs, using the SPSS program to ensure the statistical analysis of the data. The results have shown the presence of a statistically significant influence of marketing ethics on the competitiveness of the Algerian SMEs.

Keywords

: marketing; ethics; values; small and medium sized enterprises (SMEs); competitiveness

Les articles similaires

The Impact Of Social Responsibility On Competitiveness Of Small And Medium-sized Enterprises (smes) A Field Study Of Some Smes In

Liazid Ouahiba . 
pages 292-311.

دور المزيج التسويقي في تنمية الميزة التنافسية للمؤسسات الصغيرة والمتوسطة - دراسة عينة من المؤسسات الصغيرة والمتوسطة في ولاية البليدة- The Role Of Marketing Mix In Developing The Competitive Advantage Of Small And Medium Enterprises -study Of A Sample Of Small And Medium Enterprises In The State Of Blida -

Saida Boudjemai .  Ben Nadir Nacer . 
ص 31-49.

Factoring As An Alternative Way In Financing Small And Medium-sized Firms (smsf)

Bouras A .  Boudah A . 
pages 27-38.

نماذج استخدام الانترنت في إطار الموائمة الإستراتيجية لتكنولوجيا المعلومات ودورها في تعزيز الميزة التنافسية للمؤسسات الصغيرة والمتوسطة Internet Adoption In The Context Of The Strategic Alignment Of Information Technologies And Its Role In Promoting The Competitiveness Of Small And Medium-sized Enterprises

لعبيدي شهرزاد .  حفصاوي نور الهدى . 
ص 99-113.

Modeling The Relationship Between Small And Medium-sized Enterprises And Economic Growth In Algeria: An Empirical Analysis Via The Nardl Approach

Bakdi Malika . 
pages 620-632.

Formats de citation