مجلة الاقتصاد و التنمية البشرية
Volume 11, Numéro 2, Pages 152-164
2020-12-02
The Impact Of Business Intelligence On Improving The Performance Of Algerian Institutions - A Field Study
Authors : Benabdeslam Chafiaa . Boukrif Moussa . Boukhdouni Ouahiba .
Abstract
Faced with increasingly fierce competition, it is increasingly difficult for companies to sell their products and services and maintain their competitive advantages in the long term. Hence the need for them to have a good perception of the developments, movements and practices of the main actors in their environment. Tools such as business intelligence and business intelligence address the above challenges. In this context, the purpose of this article is to propose a model analyzing the influence of business intelligence on the performance of non-hydrocarbon export joint ventures. The research strategy favored to achieve this objective was the field study with 33 non-hydrocarbon export companies in Algeria. The results have allowed to sketch out the existence of a significant performance watch activity. this relationship is characterized by the intarmed role of competitiveness.
Keywords
business intelligence ; competitiveness ; Performance ; Algerian exporting companies excluding hydrocarbons ; Smart PLS
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