Annales de l’université d’Alger
Volume 27, Numéro 2, Pages 84-132
2015-07-15
آليات تفعيل دور التسويق السياحي في تثمين الواجهة السياحية لولاية قسنطينة
الكاتب : زرقين عبود . العلمي إيمان .
الملخص
DAI tourism marketing with great interest by academics and practitioners in the field of marketing, as it has a great impact on the pursuit of excellence and the promotion of organizations and countries in the field of tourism. In the scramble that witnessed in the tourism sector from competition factors and environmental stressors varied, it was necessary to excellence in marketing, which has become seen as a recent trend in the development of the tourism sector and promote it. Consequently came this paper, in support of the challenge of the greatest aspires to him by the Algerian authorities in the promotion of tourism inland areas and work to be included in the network business, as a tourist destination reference to both local and international. The study concluded the need to develop new mechanisms for activating the role of tourism marketing in valuation tourist facade of the mandate of Constantine.
الكلمات المفتاحية
tourism, tourism marketing, tourism development, tourism market
مقالات مماثلة
حديدي أمنة
.
بربري محمدأمين
.
ص 136-161.
سنوسي أسامة
.
ساهل الويزة خلفة
.
ص 1048-1065.
بعلي حمزة
.
بن جلول خالد
.
فلفول عبد القادر
.
ص 16-30.
فراح رشيد
.
بودلة يوسف
.
ص 97-125.
غواري رزيقة
.
بليليطة نبيل
.
ص 96-136.
